February of 2022 marked Cactus Adventures 19 year anniversary. With that started its new ownership with James Moreno. 

Along with his passion for cycling James is a veteran of the cycling industry. He began managing bicycle shops in the Phoenix metro area in April of 2009.

While managing GLOBAL BIKES in Ahwatukee, AZ, James lead a weekly mountain bike ride geared towards 1st timers and novice riders. This lead to him getting his certification from BIKE INSTRUCTOR CERTIFICATION PROGRAM to become a mountain bike instructor, and ride guide.


When the pandemic hit the United States James was fortunate enough to connect with NINJA MOUNTAIN BIKE PERFORMANCE and instruct for them in Arizona, New Mexico, Nevada, and California.


In April of 2021 James took the reins of CACTUS ADVENTURES while the owners Jennifer and Loren Morlock headed back to Medora, North Dakota to open up there other business, Dakota Cyclery for the season. Upon returning and seeing what a good fit Cactus Adventures was for James, they offered to sell him the business. 

And now begins another chapter in the 18 year old history of Cactus Adventures!